Venus & your Finances: Interpretations from Libra (or 7th house) to Pisces (or 12th house) – Part 3

 April 5, 2025

In this final section, we continue our journey through Venus’ influence in business, moving from Libra (or the 7th house) to Pisces (or the 12th house). These placements highlight Venus’ role in partnerships, long-term vision, intuitive wealth creation, and unseen energetic forces that contribute to business success. Understanding these influences will help you harness Venus’ power to create abundance and alignment in your entrepreneurial journey.

Venus in Libra or 7th house – Venus in Libra is in residence, in the second zodiac sign that rules; she is at home where she feels comfortable and even better if she is accompanied. Venus in Libra values harmony, beauty, and relationships of all kinds, believes in justice and that it can be transferred to relationships so that they can exist and endure from balance. Venus in Libra has social charm, for this reason, business with Venus in Libra favors being an active part in social circles, expanding your network of contacts and allies, connecting people or businesses with each other, and working collaboratively with others. The fall of Venus in Libra can be depending on others to generate abundance, placing trust in the actions of others, idealizing people or situations, or seeking justice, even if it is not your responsibility.

Venus in Scorpio or 8th house – values emotional depth and needs to discover and investigate every bit of information to know the truth, so she is willing to dig deep to find and bring the light that is necessary in order to understand the big picture and use this information for her own benefit or the benefit of others.  Venus in Scorpio or in the 8^th house isn’t afraid to see the ugly, so she’s basically not afraid. He is not afraid to give herself completely and intensely to her projects, to join others in society, or to destroy obsolete structures, because she knows she has the power to transform everything into a higher version of whatever she touches. The magnetism of Venus in Scorpio is precisely her personal power, which when used correctly can easily become financial power. Topics that are taboo for society are usually not for a Venus in Scorpio, and that freedom and irreverent and remorseless attitude is of great curiosity and attraction to those who hide in morality. The fall of Venus in Scorpio may be the need to destroy things to generate advancement or expansion or to make use of your intelligence and emotional power to manipulate others.

Venus in Sagittarius or the 9th house – values freedom, adventure, and physical and mental expansion. For this reason, businesses with Venus in Sagittarius usually generate abundance by creating products and services that help others travel actually or metaphorically by sharing wisdom and information of power or providing opportunities for travel and exploration. Venus in Sagittarius values advanced knowledge, which allows to understand the mysteries of the world and the universe and to be able to share this information with others. The fall of Venus in Sagittarius can be the exaggeration of expenses or in the information that shares, the tendency to enjoy in favor of the feeling of expansion, but without responsibility, or self-centeredness as a result of your great wisdom.

Venus in Capricorn or 10th house – values responsibility, structured pathways to long-term success, and individuals who, like her, have a clear vision of their goals and remain steadfast in their pursuit, regardless of the challenges involved. She appreciates systems that have stood the test of time, as well as knowledge and skills that accelerate her progress and enhance her status. Her greatest magnetism lies in the reliability and sense of security that she effortlessly conveys to clients and collaborators—an outcome of her unwavering clarity about her own path. Reliability, after all, is one of the most powerful ways to build abundance. However, Venus in Capricorn’s downfall can be an inclination toward rigidity, clinging to familiar structures out of loyalty, even when they have become outdated. In the Age of Aquarius, this attachment to conservative or obsolete systems may not be the most effective approach to business. Check out my article “Pluto in Aquarius and the Businesses of the New Earth”

Venus in Aquarius or 11th house – values originality, freedom, and innovation, and likes to feel unique and different. She is usually open to technology and to trying new methods that help her deliver her genius to the world in more creative, innovative and even revolutionary ways, especially if this can influence the collective consciousness in some way. Venus in Aquarius values everything that improves humanity and is more magnetic when it operates from flexible structures that allow her to maintain a lifestyle free of social precepts in order to change at will and regardless of the opinions of others. The fall of Venus in Aquarius is that you may be a bit distant or need to separate yourself from the group to connect with your sovereignty and individuality, even wanting to disconnect from your business altogether to “download” and implement new ideas.

Venus in Pisces or the 12th house – is in exaltation, which makes it quite powerful and attractive. In this position Venus values the opportunity to access the inspiration that comes from the universal mind, the creative impulses from higher frequencies and the connection with the whole. It is most magnetic when allowing herself spaces to co-create with God and the universe and letting her artistic expression flow freely whether through art, music, or spiritual practices. The fall of Venus into Pisces can be the constant desire to stay out of tangible reality and the material world, the difficulty of exercising boundaries of self-care, or executing one’s ideals and projects in the material world in a structured way.